In this episode of the Fully Managed Podcast, Daniela sits down with Amy Winter, co-founder of Wheels Up Collective, a marketing agency that works with early-stage B2B tech startups. From pepperoni pizza perfumes to AI’s role in reshaping marketing, Amy brings her humor, expertise, and real-world insights to the table. She shares how Wheels Up intentionally built a values-driven agency that prioritizes kindness and collaboration, why B2B marketing isn’t as boring as people think, and what startups get wrong (and right) when scaling. This is a fun, honest conversation for anyone building in tech, navigating agency life, or just trying to find the right balance between profit and purpose.
Three Things You’ll Learn From This Episode:
Why B2B startups need to test fast and market smarter
Discover how Wheels Up Collective helps early-stage tech companies find product-market fit and scale with intention—before the funding runs dry.
How to build an agency with values (and say no to toxic clients)
Learn Amy’s philosophy on protecting your team, setting boundaries, and creating a business that’s driven by kindness, not just contracts.
How AI is changing the B2B marketing landscape
Get Amy’s take on how AI tools are influencing content, search, and sales—and what it really means to optimize for the future.