Penji Partnership Coordinator, Shannon, talks with Zabeth Teelucksingh, the president of the Global Philadelphia Association, about how exciting it is to live in a city laced with so much culture, how non-profit orgs can get the attention of their target audience, and some fun cultural festivals to check out!
Global Philadelphia Association's Mission and Impact:
The Global Philadelphia Association positions Philadelphia on the international stage, having made it the first World Heritage City in the U.S. They engage with diverse cultures and communities in the city through events, art, and sustainability projects, aiming to enhance Philadelphia's global reputation.
Events and Community Engagement:
The association organizes significant events like the Globey Awards and the World Heritage City Celebration, which honor impactful work in various sectors, including education, corporate leadership, and sustainable development. They also partner with local festivals and cultural events, promoting Philadelphia's diverse heritage.
Marketing and Volunteer Strategies: The organization emphasizes the importance of both digital and print media for effective outreach. They value printed materials for their broader reach and clarity of messaging. They also encourage community involvement through volunteer opportunities at events and partnerships, highlighting the significance of social media in their marketing efforts.
About Zabeth Teelucksingh and The Global Philadelphia Association:
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